Jose Heredia Valdivia, known on stage as Panic, is a Bolivian keyboardist, producer and audiovisual director. He began his career in sound production in Argentina, then returned to his country and worked with the most important rock bands in Bolivia, being the main keyboardist in one of the most recognized bands of the medium, reaching to play in the big scenarios of Bolivia. 

As an audiovisual producer, he is Production Director, creating and musicalizing commercials, video clips, documentaries for TV and internet programs.